New article by Stig Hjarvard on the logics of new media – University of Copenhagen

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25 March 2014

New article by Stig Hjarvard on the logics of new media

"From Mediation to Mediatization: The Institutionalization of New Media"

Professor Stig Hjarvard discusses the differences and similarities between ‘new’ and ‘old’ media in relation to how their technological, institutional and aesthetic affordances come to influence human communication and interaction in his recent article "From Mediation to Mediatization: The Institutionalization of New Media".

The proliferation of new media may both question key propositions of mediatization theory and provide evidence of a more pronounced and complex mediatization of social and cultural phenomena.

Inspired by the institutional logics perspective, Hjarvard suggests that media should be distinguished by the social and communicative functions they serve. For instance, when serving journalistic functions both ‘new’ and ‘old’ media may follow the same institutional logics.

Stig Hjarvard: “From Mediation to Mediatization: The Institutionalization of New Media”. In Mediatized Worlds. Culture and Society in a Media Age, edited by Andreas Hepp and Friedrich Krotz. New York: Palgrave, 2014, pp. 123-139.

Read more at the publisher’s website