Selling the selling point: How innovation communication creates users of virtual worlds architecture
Research output: Contribution to journal › Journal article › peer-review
Documents
- Selling the Selling Point final revised
Submitted manuscript, 252 KB, PDF document
Original language | English |
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Journal | Convergence: The International Journal of Research into New Media Technologies |
Volume | 18 |
Issue number | 1 |
Pages (from-to) | 49-70 |
Number of pages | 22 |
ISSN | 1354-8565 |
DOIs | |
Publication status | Published - 2012 |
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ID: 34380359