Content quotas: At the crossroads between cultural diversity and economic sustainability
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Content quotas : At the crossroads between cultural diversity and economic sustainability. / Mitric, Petar; Rats, Tim; Iordache, Catalina .
European Audiovisual Policy in Transition. ed. / Heritiana Ranaivoson; Sally Broughton Micova; Tim Raats. Routledge, 2023. (Routledge Studies in Media and Cultural Industries).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Content quotas
T2 - At the crossroads between cultural diversity and economic sustainability
AU - Mitric, Petar
AU - Rats, Tim
AU - Iordache, Catalina
PY - 2023
Y1 - 2023
N2 - The Television without Frontiers Directive introduced content quotas for European works and independent productions as a tentative measure designed to strengthen the European market by encouraging pan-European audiovisual production and circulation. The revised Audiovisual Media Services Directive extends a mandatory 30% quota of European works to nonlinear audiovisual media service providers targeting an EU market. This chapter analyses the quota through a historical lens, to determine whether the political tensions, industry challenges, or policy features identified by scholars and policy makers in the past still resonate in the ongoing transposition process. The analysis will focus on the culture-economy dichotomy at the core of the measures, their limited impact on cross-border circulation, as well as the reinforcement of certain patterns. Among these, we discuss the support for production over distribution, the promotion of national over non-national European works, that of quantity over quality, and the widening gap between large and small media markets.
AB - The Television without Frontiers Directive introduced content quotas for European works and independent productions as a tentative measure designed to strengthen the European market by encouraging pan-European audiovisual production and circulation. The revised Audiovisual Media Services Directive extends a mandatory 30% quota of European works to nonlinear audiovisual media service providers targeting an EU market. This chapter analyses the quota through a historical lens, to determine whether the political tensions, industry challenges, or policy features identified by scholars and policy makers in the past still resonate in the ongoing transposition process. The analysis will focus on the culture-economy dichotomy at the core of the measures, their limited impact on cross-border circulation, as well as the reinforcement of certain patterns. Among these, we discuss the support for production over distribution, the promotion of national over non-national European works, that of quantity over quality, and the widening gap between large and small media markets.
UR - https://www.routledge.com/European-Audiovisual-Policy-in-Transition/Ranaivoson-Micova-Raats/p/book/9781032184487
U2 - 10.4324/9781003262732-15
DO - 10.4324/9781003262732-15
M3 - Book chapter
SN - 9781032184487
T3 - Routledge Studies in Media and Cultural Industries
BT - European Audiovisual Policy in Transition
A2 - Ranaivoson, Heritiana
A2 - Micova, Sally Broughton
A2 - Raats, Tim
PB - Routledge
ER -
ID: 346196009