TY - JOUR

T1 - Cultural Journalists on Social Media

AU - Kristensen, Nete Nørgaard

AU - From, Unni

PY - 2018

Y1 - 2018

N2 - This article investigates the use of social media among a particular group of journalists: cultural journalists. Combining research on social media journalism with research on cultural journalism and applying a mixed-methods approach, the study shows that use of social media is still a fairly random practice in cultural newsrooms. It also shows that cultural journalists use their Twitter and Facebook accounts interchangeably as tools for professional communication in their daily work and for personal communication in their daily lives. In other words, their social media practices blur the boundaries between institutional interests and professional identities, and more private interests and personal identities. While this may be a challenge to most journalists, it resonates well with the professional logics of cultural journalists. Th ey have long practiced their work in a grey-zone between the public and the private, and the objective and subjective. Th rough their social media practices, they promote the media institution they work for and their own ‘personalised’ professional brand.

AB - This article investigates the use of social media among a particular group of journalists: cultural journalists. Combining research on social media journalism with research on cultural journalism and applying a mixed-methods approach, the study shows that use of social media is still a fairly random practice in cultural newsrooms. It also shows that cultural journalists use their Twitter and Facebook accounts interchangeably as tools for professional communication in their daily work and for personal communication in their daily lives. In other words, their social media practices blur the boundaries between institutional interests and professional identities, and more private interests and personal identities. While this may be a challenge to most journalists, it resonates well with the professional logics of cultural journalists. Th ey have long practiced their work in a grey-zone between the public and the private, and the objective and subjective. Th rough their social media practices, they promote the media institution they work for and their own ‘personalised’ professional brand.

U2 - 10.7146/mediekultur.v34i65.104488

DO - 10.7146/mediekultur.v34i65.104488

M3 - Journal article

VL - 65

SP - 76

EP - 97

JO - MedieKultur

JF - MedieKultur

SN - 0900-9671

ER -