Standard
Selling the selling point : How innovation communication creates users of virtual worlds architecture. / Plesner, Ursula; Horst, Maja.
In:
Convergence: The International Journal of Research into New Media Technologies, Vol. 18, No. 1, 2012, p. 49-70.
Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
Plesner, U & Horst, M 2012, '
Selling the selling point: How innovation communication creates users of virtual worlds architecture',
Convergence: The International Journal of Research into New Media Technologies, vol. 18, no. 1, pp. 49-70.
https://doi.org/10.1177/1354856511419915APA
Plesner, U., & Horst, M. (2012).
Selling the selling point: How innovation communication creates users of virtual worlds architecture.
Convergence: The International Journal of Research into New Media Technologies,
18(1), 49-70.
https://doi.org/10.1177/1354856511419915Vancouver
Plesner U, Horst M.
Selling the selling point: How innovation communication creates users of virtual worlds architecture.
Convergence: The International Journal of Research into New Media Technologies. 2012;18(1):49-70.
https://doi.org/10.1177/1354856511419915Author
Plesner, Ursula ; Horst, Maja. / Selling the selling point : How innovation communication creates users of virtual worlds architecture. In: Convergence: The International Journal of Research into New Media Technologies. 2012 ; Vol. 18, No. 1. pp. 49-70.
Bibtex
@article{27510a15781042849c005a4dad014b52,
title = "Selling the selling point: How innovation communication creates users of virtual worlds architecture",
author = "Ursula Plesner and Maja Horst",
year = "2012",
doi = "10.1177/1354856511419915",
language = "English",
volume = "18",
pages = "49--70",
journal = "Convergence: The International Journal of Research into New Media Technologies",
issn = "1354-8565",
publisher = "Sage Journals",
number = "1",
}
RIS
TY - JOUR
T1 - Selling the selling point
T2 - How innovation communication creates users of virtual worlds architecture
AU - Plesner, Ursula
AU - Horst, Maja
PY - 2012
Y1 - 2012
U2 - 10.1177/1354856511419915
DO - 10.1177/1354856511419915
M3 - Journal article
VL - 18
SP - 49
EP - 70
JO - Convergence: The International Journal of Research into New Media Technologies
JF - Convergence: The International Journal of Research into New Media Technologies
SN - 1354-8565
IS - 1
ER -
