The Invisible Internet: Mapping of third-party services as a new resource for analyzing and comparing digital media systems
Research output: Contribution to conference › Conference abstract for conference › Research
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The Invisible Internet : Mapping of third-party services as a new resource for analyzing and comparing digital media systems. / Helles, Rasmus; Lomborg, Stine; Lai, Signe Sophus.
2019. Abstract from Comparative Media Studies in the Digital Age, Beijing, China.Research output: Contribution to conference › Conference abstract for conference › Research
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TY - ABST
T1 - The Invisible Internet
AU - Helles, Rasmus
AU - Lomborg, Stine
AU - Lai, Signe Sophus
PY - 2019/6/30
Y1 - 2019/6/30
N2 - Cookies and scripts are key elements in the online tracking infrastructure, which today enable global internet businesses and national companies alike to perform a massive surveillance operation of global scope. This operation forms the backbone of an advertising system that isdestabilizing the economies of legacy media in many countries (Webster, 2015). Beyond the top companies in this new business (e.g. Google and Facebook), we know little about the landscape of online tracking and the forces that shape it. Using examples from an empirical study of the 28 EU countries, the US and Chine, our paper seeks to include the structure of the tracking infrastructure as a resource for re-drawing the map of media systems.
AB - Cookies and scripts are key elements in the online tracking infrastructure, which today enable global internet businesses and national companies alike to perform a massive surveillance operation of global scope. This operation forms the backbone of an advertising system that isdestabilizing the economies of legacy media in many countries (Webster, 2015). Beyond the top companies in this new business (e.g. Google and Facebook), we know little about the landscape of online tracking and the forces that shape it. Using examples from an empirical study of the 28 EU countries, the US and Chine, our paper seeks to include the structure of the tracking infrastructure as a resource for re-drawing the map of media systems.
M3 - Conference abstract for conference
Y2 - 29 June 2019 through 30 June 2019
ER -
ID: 223356760