Shaping Childhoods Through Television: The Transfer and Demarcation of Sesame Street in 1970s’ Europe – University of Copenhagen

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Department of Media, Cognition and Communication > Research > MCC projects and externally funded projects > Shaping Childhoods

Shaping Childhoods Through Television: The Transfer and Demarcation of Sesame Street in 1970s’ Europe

The project is financed by the Danish Council for Independent Research and FP7 Marie Curie Actions.

The project is centred on the global/local dynamics that come into play when children's media are produced for a global market and then transferred to a local setting. These processes are investigated from a historical point of view.

One particular focus is the challenges that global market products are seen to bring about, because children’s media products often are viewed as playing an important role in their enculturation into a specific cultural (national) environment. The primary way in which this is approach in the project is through an investigation of how the American produced, globally marketed, children’s television programme Sesame Street, was simultaneously appropriated and rejected by national broadcasting companies in different European countries during the 1970s.

Taking a historical perspective on global-local dynamics of children’s media allows me to map out the consequences of (in some cases) a significant distance between the cultural ideals (of childhood, kinship, social relations, etc.) encoded in a product intended for a global market and the ideals held by recipients in different national settings.